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Fractional CMO Services

Senior marketing leadership for aesthetic practices — without the full-time hire. You don’t need more marketing activity. You need someone senior who owns the strategy, directs the people executing it, and answers for the results. That’s what I do — part-time, embedded in your practice, and accountable to booked, high-value patients.
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A fractional CMO engagement isn't a list of deliverables. It's ownership of the function.

Growth strategy

A clear plan for the patients and procedures you actually want — built around your market, your margins, and your capacity. Not a generic playbook.

Budget & ROI accountability

I decide where the money goes and track every dollar to booked consults. You’ll know your cost per patient, what each channel returns, and what I’d stop spending on.

Team & vendor leadership

I direct your agencies, contractors, and in-house staff — setting priorities, reviewing work, and holding everyone to the plan. If a vendor isn’t performing, that’s my problem to solve, not yours.

Acquisition & visibility

Paid media, SEO, AEO, and GEO run as one coordinated system — so you’re found in Google, seen where your patients scroll, and cited inside the AI answers they increasingly trust.

Conversion

The path from first click to consultation to treatment, tightened. Most practices lose more revenue in the funnel than they’d gain from more traffic.

Ways to Work Together

Not every practice needs the same level of involvement. Three ways in.

Marketing Audit

A one-time deep review of your marketing — spend, channels, funnel, and vendors — with a prioritized action plan.

Best For

Practices who want clarity before committing to anything ongoing.

Fractional CMO

Ongoing senior leadership. I own the strategy, direct the team and report on results
every month.

Best For

Established practices ready to grow with a leader steering marketing.

Advisory

Lighter-touch strategic guidance — regular sessions with your in-house marketer  or
agency.

Best For

Practices with capable people who need senior direction.

The first 90 days

Every engagement opens the same way.

Every engagement opens the same way — with a focused first quarter designed to produce at least one quick win that helps pay for the work.
  • $

    Days 1–30 · Assess

    I audit everything — spend, channels, website, funnel, vendors, andtracking. You get a clear picture of what’s working, what’s leaking, and where the fastest wins are.
  • $

    Days 31–60 · Build.

    We fix the leaks and set direction. Tracking gets tightened so every dollaris measurable, and the strategy goes into motion.
  • $

    Days 61–90 · Execute & measure

    The plan runs, the team executes under my direction, and we review real numbers — booked consults, cost per patient, and what’s compounding. After 90 days, you’ll know exactly what your marketing produces — and we’ll have a plan for the next quarter.

A Common Worry

You keep your team. I lead it.

Does hiring a fractional CMO mean firing your agency? Almost never.

Most practices already have people doing the work — an agency running ads, a coordinator posting content, a web developer on call. What’s missing is someone senior making sure it all points the same direction. I step into that role, direct the people you already have, and only recommend changes when someone genuinely isn’t delivering.

Qualifying openly, on purpose.

Established, cash-pay aesthetic and medical practices — med spas, plastic surgery, cosmetic dermatology, and cosmetic dentistry.
  • $

    Established, cash-pay aesthetic and medical practices — med spas, plastic surgery, cosmetic dermatology, and cosmetic dentistry.
  • $ Already investing in marketing, typically $10K+ per month in spend.
  • $ Roughly $1M+ in annual revenue, or multiple providers and locations.
  • $ Growing, scaling, or launching — and ready for senior leadership.

Investment

Priced by scope, not a flat fee.

Fractional CMO engagements are monthly retainers, priced by scope and the size of your practice. For comparison, a full-time CMO typically costs $250,000 or more per year once salary and benefits are counted — fractional leadership delivers the same seniority for a fraction of that.

Audits are a one-time fee. Exact pricing depends on your practice, and we’ll cover it on our call.

Common Questions

How much of your time do I get?
It varies by engagement — enough to lead the strategy, direct your team, and stay close to the numbers. We’ll define the scope before we start.
Do I have to replace my agency?
No. In most cases I lead the agency you already have and hold them accountable to the plan.
How long is the commitment?
Engagements usually open with a focused 90 days, then continue month-to-month or quarterly.
Do you do the marketing yourself?
I lead it. I’ll get hands-on where it matters — especially in paid media and strategy — but my role is direction and accountability, not doing every task.
What if I already have an in-house marketer?
Even better. I give them senior direction and a clear plan, which usually makes them dramatically more effective.
What size practice do you work with?
Established practices investing in marketing already — typically $1M+ in revenue, single or multi-location.

Let's talk.

If your practice is ready for marketing that’s led rather than just run, book a strategy call. We’ll look at where you stand, what’s working, and whether this is the right fit.
Book a strategy call
No pressure, no pitch — just a clear read on where your growth is hiding.